The Ojon Founder Denis Simioni

ojon picture - Denis SimioniDenis Simioni is best known around the world for the hair care brand he brought to the world, Ojon. However, this entrepreneur did not begin his business journey with this company. He is a former ad executive who used to run his own advertising and graphic design firm in Oakville, Ontario. His ad agency specialized in the the beauty industry.

However, he did not know that his own future will be shaped by a hair care product. In fact, he was not looking to launch a hair care brand when this magical oil literally fell into his laps.

His wife’s grandmother, from Honduras, used to visit them. She kept sending them a lot of natural remedies and skincare as well as hair care products. She had given them a jar full of goo like product that had been sitting on their bathroom shelf for a period of two years. In fact, at one time Denis Simioni had even thought of throwing it away. Fortunately, he did not.

One day his wife came out of the pool with very brittle and broken hair. Those brittle and broken hairs were the result of coloring and chemicals in the swimming pool. She called her grandmother to ask about the product that looked like peanut butter to them. Her grandmother told them that this peanut butter like substance was called Ojon oil and she purchased this jar from one of the native Indians in Hoduras.

Long story short, his wife tried that substance on her hair and what they discovered was incredible. Her hairs were shiny and looked great. She started using it continuously and they were amazed with the quality of her hair. The change was so incredible that Denis decided to track down the oil and decided to bring it to the Western world.

The couple had their vacation planned for Disneyland that year. To find out more about the oil, they changed their vacation to Honduras to find out more about these Indians and the oil. During his enquiries, he found out that the Indian tribe was from the Mosquitia rain forest area and a nonprofit group known as Mopawi worked with them. The tribe that extracted the Ojon oil is called Tawira. The amazing thing is that Tawira means “the people of beautiful hair”. He arranged to meet the tribe with the help of the nonprofit group.

Denis found the tribe and convinced them to sell that oil to him. However, his journey was not straight and he struggled for a few years to secure the intellectual property rights. Ojon oil is a form of palm oil. The tribe had been using this oil for many centuries but so far, they did not export it and used to sell it to locals only. The plant that provides the seeds to extract the oil only grows in that region.

It takes a large amount of the nuts to extract significant amount of oil. In fact, it takes over 8000 of these nuts to have just 3.5 cups of pure oil. His company formed a partnership with 895 tribal families of a around 15,000 people. The company not only pays them for the oil but also pays them a portion of the profits from the sale of these products made from Ojon oil. The company now has exclusive rights to distribute the Ojon oil globally.

He partnered with the Italian company, Origin Italian that specialized in working with organic ingredients. At that time this Italian manufacturer did not have any hair care products and Denis Simioni decided to partner with this company for manufacturing the hair care line of products under the Ojon brand.

Denis Simioni had so much confidence in the quality of the product that he self financed the start-up. In fact, he invested everything he had physically, financially and emotionally into the project. If it had not worked out for him, it would have been a big loss for him.

He had a friend in the shopping Channel, QVC and decided to pitch this product to the team. He met with the QVC team and told them his story. They were impressed with the story and the product was launched on the channel on 27 December 2004. Their product was extremely successful and they sold out their entire inventory and even had a wait list of over 3000 units. The success of this brand can be gauged from the fact that they launched their first one-hour show on the channel in December 2005 and they sold products worth $1.2 million in just 40 minutes.

However, Denis Simioni is not the only one who benefited from the enormous success of the Ojon brand.

The tribal families have also benefited a lot. Their earnings are now up by more than 300%. The children of the tribal people could not afford to go to school, as they needed to work on the farm and catch lobsters for survival. However, with this partnership, these villagers are now looking to build schools and hospitals on their lands. Overall, more than 1000 tribal have benefited from this partnership.

The global cosmetics giant, Estee Lauder came calling in the year 2007 when they were looking to expand their hair care product line. They bought the company for a reportedly $45 million and life has never been same for Denis Simioni.

Denis still travels extensively to search for more rare elixirs all across the world.

Accounts Receivable Factoring – What You Should Know

business financeIf you run a business, you are likely aware of something called Accounts Receivable. This is representative of the money that is owed to your company, by those that have purchased products and services from you, that have not yet paid. This is of course different from accounts payable which is representative of how much money you actually owe people for wholesale products that you have purchased. It could also be representative of the amount of credit that you have used up, essentially money that you owe other businesses, that you have not yet paid back. In regard to accounts receivable, there is a specific area called factoring where a business will actually sell their accounts receivable to another company. It is always done at a discount, making it much more attractive to the third-party that is making the purchase, allowing you to receive a small lump sum of money and redirect that responsibility to another company for recovering the money that is actually owed.

Understanding Accounts Receivable Factoring

Let’s say that you have a business in which you have provided credit for many of the companies that you are associated with that buy products from you on a regular basis. If it has been several weeks or months since they have made a payment, and the account is overdue, you may not want to deal with going to court or trying to recover this money that is owed to you. Although this may seem similar to invoice discounting, these are not the same. Factoring is all about the sale of receivables, whereas invoice discounting usually involves receivable assets that are related to collateral for a loan.

With And Without Recourse

Another term that is very common to factoring is in regard to what is called recourse. Transfers of receivables that do not have recourse are simply the losses that the other business will sustain when purchasing these receivables from you. The transfer of losses is known up front, and those that have recourse are usually substantial, motivating the other party to make the purchase. Again, when you sell these, you are not going to recover very much money, but at least you won’t have to worry about whether or not factor receivable with recourse options are recoverable, or if they will also become losses as well.

If you are currently running a business and you would like to not deal with trying to recover money that is owed to your company, you should certainly consider selling this problem to some other business which is where accounts receivable factoring comes in area it’s really a win-win situation for both parties because it will provide you with relief from the situation, giving you more time to focus on running your company. The other business, especially those that are highly trained at recovering assets that are owed, will be able to make a substantial profit.

Fabric Banner Stands Make An Impact

banner standThere are many effective ways to promote your brand. One way that is always eye-catching are fabric banner stands.

These stands are lightweight and portable and are typically made out of vinyl. They feature graphics of various colors, which are high-quality and easy to read.

Such stands are completely customizable and come in different sizes. These promotional tools can be created do-it-yourself, or they can be designed with the help of a graphic design service.

Fabric banner stands are perfect for the follow examples:

1. Trade Shows

One of the most popular places to find these stands is at trade shows. They are typically featured right next to the product or service being promoted. These signs are useful for trade shows because they are often the first thing that catches a consumer’s eye. They should be ordered large enough to make an impact in a large trade show area.

2. Author Conventions

When an author attends an author conference to promote their books, they are competing with every other author who attends the convention. A fabric banner stand can help an author stand out from the crowd. Graphics that include a photo of the book being promoted or characters from the book are good things to place on one of these banners.

3. Corporate Events

Corporate events are often held at places such as hotel conference rooms. These banners are a great way to welcome guests and to direct them to where an event or meeting is being held. A good spot to stand such a banner is right at the entrance to a hotel.

4. Weddings

A fun banner isn’t just for business events. They can be incorporated into other events, such as a wedding or wedding reception. Place a banner at the entrance to a ballroom or the reception desk of a hotel.

5. School Sporting Events

An excellent way to celebrate a team or to greet visitors to a game is to do it with a banner stand. Be sure to include the team colors in the design. Place the banner in hallways, next to the entrance of a gym, etc.

Banners are a fun way to promote a product, welcome guests to an event, or to promote team spirit. Choose them by visiting sites online. You may design your own banner with the help of online tools, or you can hire a graphic designer to create the image you would like for your business or product.

How Can Mobile Analytics Companies Help You?

mobile phone and computerIf you use a mobile website or an app to promote your brand, you could benefit from working with mobile analytics companies. The right analytics tool will provide you with helpful insights on your different campaigns and help you improve your strategies. Here are some of the benefits of working with a mobile analytics tool.
Do you know how many visitors your mobile website receives? An analytics solution with a visitor counter will give you a better idea of how many people see your content, which pages are the most visited and which links bring the most people to your site. Collecting data on how visitors find your website and what kind of content catches their eye will help you improve your mobile website. You should also keep track of the average amount of time visitors spend browsing your content.
Mobile analytics companies can help you measure the success of your app. They can provide you with tools that allow you to keep track of the number of users who downloaded and installed your app. You can also keep track of how many sales were generated thanks to your app, even if shoppers did not directly purchase products directly from your app. These insights will help you assess how successful your app is and perhaps provide you with the data you need to create better apps in the future.
If you have invested in an ad campaign for mobile devices, you definitely need an efficient tool to keep track of your results. The right analytics solution will help you determine which ads are generating the most clicks and which ads need to be improved. You could for instance use an analytics tool to run some tests on different ad formats to see what kind of ads are efficient for your target audience.
Mobile analytics can also help you learn more about your audience. Look for a tool that will collect data on the users who visit your site or use your app. This could give you a better understanding of who your typical customer is so that you can develop more relevant content or adopt marketing stratgies adapted to the niche or age group you want to target.
Mobile analytics will help you assess the efficiency of your current mobile marketing strategies. You should gather data for a while and use this information to improve your approach to mobile marketing.

Corporate Event Management Is Necessary For Most Companies

corporate planning imageBusinesses are filled with people who attend events throughout their working life. These events include conferences, exhibitions, fundraisers, product launches, and more.

Who organizes these events and makes sure they run smoothly? That’s where corporate event management comes into play. These are professionals who handle an event from the creation of the event to the end of the event.

An organizer for corporate events has a wide variety of duties. Some examples include:

1. Researching hotels for availability of conference rooms. Hotels are more than just vacation spots. Many businesses hold meeting events in large conference rooms located at hotels. An event manager would choose a hotel’s conference room based on the size of the meeting and on what the hotel offers.

2. Coordinating caterers. There are many caterers to choose from for corporate affairs. An event manager will pick a caterer and create a menu based on a business’s budget and tastes.

3. Organizing travel arrangements and hotel rooms. Getting a lot of people to a company meeting or conference takes coordination. A company wants to make sure that everyone makes it to a destination at the same time and the same place.

4. Choosing and booking guest speakers. Large conferences often have keynote speakers. Part of corporate event management is to research and choose a speaker, based on the requirements of the business and on what the company can afford. Then, after the speaker is booked, it’s up to the event manager to make sure he or her makes it to the event.

5. Handling promotion and the creation of a brand. Some events, such as fundraisers, require promotion. An event manager would handle promoting the event on the Internet via social media, in the newspaper, on TV, and in other areas.

6. Preparing flyers, brochures and welcome packets. Most corporate events include flyers and brochures as well as welcome packets for the participants. An event organizer would be sure to secure those items for an event.

7. Handling legal matters. Some corporate affairs may have rules that need to be adhered to based on the venue choice. The event manager’s job would be to research those rules and then convey them to the event’s participants.

These are just some of the duties of corporate event management. In today’s society, it is a necessary and important function for businesses, especially those that employ a large number of people.

Key Benefits Of Mobile Application Analytics

mobile phone applicationMobile analytics are important in this day and age. If you do not pay attention to what is going on with your mobile application, you are going to be left behind. There are many apps that are designed well, but seem to fall off as time goes on just because they were not paying attention to how their app was doing as a whole. Here are some of the most important benefits that come along with mobile application analytics and why you should be paying attention to them. Anyone that does not will never see the kind of results they are after.

Updated Data

Mobile application analytics are fascinating because the information that is coming in will be updated on a regular basis. You will not end up losing out because the information was slow to come in and that you were not able to move ahead with your choices. A great application is one that is going to be tweaked with the help of the data that is coming in.

Use the data that is coming in to get massive results. Updated results are always important and those who realize this are going to move ahead in a hurry. The benefits are endless.

Easy To Make Tweaks

Those who are looking to make tweaks will notice that this information that is being produced will start to come in a hurry. There are a lot of individuals that simply do not understand the wealth of information that can be provided with the help of these analytics. You will begin to notice how the tweaks that are being made will also be analyzed with the tools at your disposal.

Over time, you will have made so many tweaks, the app will be optimized to a point where it is immensely successful and is downloaded regularly.

Mobile applications have started to become one of the most important parts of businesses that are being run. However, this does not mean you are clear to go with regards to finding success. You have to be on top of things and that begins with having the analytical side of things down pat. When you have the right tools in hand, you will start to notice how everything becomes easier to optimize. You will end up having one of the most refined apps in the niche and that is nothing to scoff at.

The Basic Of A Beef Company

beef cowWhen we say “beef company”, the first thing that usually comes to mind is the image of specialty beef shops where butchers accommodate customer requests for specific cuts of beef. However, if you’ve ever worked in a beef company, you already know that it does more than fresh meat to hungry, streak-consuming clients. The typical company processes meat, and by this we mean that they slaughter the cattle and cut them in to the pieces. It’s rather cruel when you think of it that way, but it is the way it is.

Should you look for “beef companies” on the Internet, you will find that you will find many, companies that take part in the meat processing industry and they’re involved in different processes – from cattle procurement and preparation to meat processes. Most of the companies you will find are two-man shows, with one man specializing in beef, and the other man managing day-to-day operations.
There’s this couple we know that run a custom meat processing company within our city. The man started out working at a meat shop throughout high school. After graduation, he got a degree in animal science degree and was part of the team that judged meat. Immediately after graduation and throughout his career, he’s had many encounters with different people in the meat processing industry. These encounters fueled his passions, eventually leading him to found the company that he’s owns with his wife. His employment background includes procuring fresh meat for many large companies and creating a top-quality beef brand program.

His wife, on the other hand, handles customer care and manages day-to-day operations. It’s basically a lot of work, but the wife doesn’t mind because there’s money to be made in the business.

The couple doesn’t own a restaurant. They focus on processing cattle for food service companies like caterers, as well as restaurants in their local area. Before purchasing a processing facility in 2007, the couple sourced cattle from different farmers and ranchers and had the livestock processed at the meat processing plant that they own now.

The couple’s company is constantly expanding, with the bottom line showing an increase in sales every year. However, despite the growth and the changes that have happened since 2007, a few things have remained constant: becoming the top meat supplier in their area and providing only high—quality meat to their clients.

The couple doesn’t raise the cattle themselves. They source them from the many farmers and ranchers in the state. These cattle suppliers bring the animals to the processing plant, where they are humanely treated.

It might come as a surprise to you, but the people who cut the meat spend some time as an apprentice of an experienced butcher. There’s a certain to cut meat that, not only makes it easy to eat, but also delicious to consume. Our plant owner friends (at least the husband) spent three years at a local meat shop after graduation to hone his meat-chopping skills.

Tips For Finding Good Corporate Event Planners

planning for corporate eventsDo you have plans to have a big event for your own company? Or perhaps you have been put in charge of overseeing a corporate event for the company you work for?

No matter the case, you will need to find some good corporate event planners that can help your event go off without a hitch. Read on to learn how to find the best in the business.

Planning an event is really stressful, so you need to be able to find someone with experience that has done this type of job for several years. You need to carefully look at the company that you are interested in.

Make sure you pay special attention to the individual or to the team that represents the company. Look carefully at their experience and whom their list of clients includes.

It is usually best to stick with those planners that have planned events that are similar to the one you need.

Budget is another consideration. You should never choose a planner or planning company solely based on the price, however, they need to be able to fit within your budget.

Also, make sure they offer all of the planning services you need. If you need a company that has worked with specific businesses like specific caterers, restaurants, casinos, etc., then keep that in mind during your search.

The next thing you have to do is speak and meet with your prospective planner or planners. Try scheduling meetings with a handful of companies that you are interested in for planning your event. You need to be able to communicate with them in person as to what you want them to do.

Make sure you pay special attention to not only what they say but how they say it. They should have a professional attitude and be mindful of your needs. You need to see a bit of how they plan and organize and what ideas or suggestions they can come up with for your needs.

If they give you a bad attitude, want to argue, or seem inflexible with suggestions, then you should look at other planners. After all, you will be working together constantly until the event occurs, so it is best to have someone that is easy to work with.

Once you have narrowed down your choices to one, set up meetings with them to begin planning everything. You can discuss what you want, and they can start laying the groundwork and making suggestions based on the information you give them.

Throwing a corporate event is no easy task. However, it can be made easier if you take the time to find good corporate event planners that can ensure its success.