You can create an amazing app, but if nobody knows about it, then it won’t become successful. This is why marketing your app is important. There are so many things you can do. With that said, here are a few mobile app marketing tips you should keep in mind.
1. App-Store Optimization – There’s no doubt that you will put your app in various app-stores, but you will want to optimize your apps for the stores. First, you need to choose a good name for your app and decide what keywords you want to use. Do a little bit of keyword research and then choose the keywords you think best represents what your app is about and preferably a keyword that can be used in the name of your app. Furthermore, use a keyword or two in the captions and in your app’s description.
2. Create Videos – Many people create an app and publish it on the app store and that’s it. Sometimes they get good results and sometimes they don’t. The point is to do other things, and one of the best things to do is create videos.
It doesn’t matter what kind of app you created, you can benefit from making a few videos of your app in action. Create a video or two previewing your app and showoff the different features and things it can do. After you create your videos, share them YouTube, Facebook and any other social media site that allows you to share videos.
3. Let People Test It Out – Another thing you can do is let a number of people use your app before it officially launches. Create a Facebook page for your app and encourage your current following/friends to like the page. This will help you build a following for your app’s page.
Once you have a handful of followers on your app’s page, create a post asking people if they’d like to try your app out before it launches. You’ll get a good response by doing this. Just make sure you ask them to leave you feedback on your page after they’ve tried it out. Only encourage honest feedback and reviews.
4. Use Facebook Advertising – Take advantage of Facebook advertising, but start off with a small budget. Create a 2-3 different adverts, and use small amounts of money for each one and see which ad performs the best. The ad that generates the most app downloads is what you will want to focus on. This means you’ll want to nix the other campaigns and increase your budget for the successful campaign.
If the results keep coming in, then keep on increasing your budget. When the downloads slow down, then decrease your budget. This is a simple trick, but it can be extremely effective.
If you optimize your app for app-stores, then you’ll get some great results. The same goes if you create and share videos of your app in action. Letting people try the app out before it launches and use Facebook advertising. If you do those things, your app will be downloaded by many.