As retargeting becomes more widely used and even better understood, its reputation is consistently improving. Marketers are beginning to learn more about the unique benefits of retargeting and ways to do it without making people feel uncomfortable. In this article, we will be going over some of the major benefits of mobile retargeting.
Before we do that, lets talk a little about what retargeting is. In a nutshell, it is the process of tagging different website visitors in order to be able to specifically target them with ads tailored to their interest across an advertising network like AdSense by Google. This means that if a visitor visits your website, they will then be re targeted with your Ads on Google Adsense because Google already knows that they are interested enough in your products to visit your website.
Benefits Of Mobile Retargeting:
1. Brand Recognition.
The fact is, the more a prospective customer sees your brand and/or business, the more they are going to be able to recognize and recall your brand. This is always a good thing because the more they remember your brand, the higher the chances that they are going to make a purchase from it in the future. It is said that the average amount of times it takes to turn a prospective customer into an actual customer is 10. This means that you need to get your brand and/or product in front of a prospective customer a minimum of 10 times before converting a sale.
2. Greater Engagement.
By reconnecting with people that have already shown interest and/or expressed interest in your website and/or products, you are going to be able to effectively create much better engagement with the potential customers than you would with random traffic that you get for the first time. It is very likely that your first time traffic generates you a very low on site average. Meaning, the people that end up on your site bounce off quickly. Whereas, if you are re targeting the people that have already visited your website, they likely know exactly where to go on your website which makes the experience better. Also, they are likely going to spend more time on your site because if they took the time and effort to click back onto it, it likely means that they have even more interest in seeing what is on it than before.
3. Increased Conversion.
The second time a prospective customer comes to your website, they are going to have more trust in your company than they did the first time around. This means that you are going to be poised to be able to convert a much larger percentage than you were able to previously. Therefore, you should enjoy higher conversions because of that. Higher conversions mean more money on your bottom line. This should be the goal of any business owner and/or marketer. It is better to increase your conversions than it is to generate new traffic on a consistent basis.